When I started building Aavya, a dear friend and yoga teacher looked me straight in the eye and said: “Ashish, your business is now your yoga.” I nodded wisely, like I knew what that meant. I didn’t. Back then, I thought it was just a poetic compliment. You know—“Ah yes, business as spiritual practice.” Very
I still remember that morning clearly. It was cold—one of those crisp February mornings in Tapovan, Rishikesh, when the air is sharp but the sun, if you catch it right, feels like a warm blanket. That moment would quietly mark the beginning of Aavya, our wellness center in Rishikesh—though we didn’t know it yet. I
At Aavya, the boutique experience isn’t a concept—it’s a way of being. Since the start, one thing has stayed at the heart of every decision: to build something with feeling, not formula. To create with love, not metrics. To stay human in a world that’s constantly templated. Aavya isn’t a hotel. It’s not a retreat
Let’s start with the start. The story of Aavya begins in Tapovan, where I had already been living for over two years, staying in another room not too far from here. But it seemed I had outstayed my welcome there. I needed a change—a new space, a new place to stay, something a bit away
