When we first opened Aavya, we imagined a modern wellness space: movement, sound, creativity, nature, classes, and community. We didn’t immediately look at Ayurveda, not because we didn’t respect it, but because we didn’t want to enter it casually.
In Rishikesh, Ayurveda can mean many different things.
There are very low-cost Panchakarma centers, and we were never fully comfortable with the idea of treatments being delivered at a price that made us wonder:
Are the oils fresh?
Are the therapists trained?
Is the hygiene maintained?
Is it being done the way the tradition intended?
Is it therapy or just business?
On the other end of the spectrum, there are premium luxury Ayurvedic retreats that are out of reach for most people and operate at a scale and style that didn’t feel like Aavya either.
So, for a long time, we stayed away.
We asked questions, we observed, and we continued building what felt like us.
But over time, we started noticing something:
Our guests would ask where to go for treatments, and many were leaving Aavya and spending hours outside, trying to find a reliable and comfortable center. Some were unsure, some were overwhelmed, and some came back wishing they had guidance and consistency.
We realized there was a gap:
Between the very cheap and the very premium, between the clinical and the resort-style, there wasn’t much available for someone looking for:
A safe, clean, transparent environment
A gentle, well-guided experience
Treatments led by trained people with time, not hurry
A space that didn’t feel intimidating or industrial
A place where Ayurveda could be integrated with yoga, food, rest, creativity, and nature
That is where the idea grew, slowly, thoughtfully.
So yes, Ayurveda at Aavya is not an overnight decision, not a rebranding exercise, not a new trend. It is simply an attempt to bring Panchakarma and Ayurvedic healing into an environment that feels calm, human, and well-considered.
Not the cheapest. Not the most luxurious.
But done properly, transparently, and gently.
A place where:
Oils are fresh
Questions are encouraged
The pace is respectful
Treatments are explained
Guests aren’t rushed
And Ayurveda sits alongside movement, yoga, food, creativity and community, not separate from it
We know we are not creating the “perfect” Ayurvedic center, and we are not claiming expertise beyond our experience. But with the right people joining, the right care, and the right intention, we feel this is the right time to take the first step.
Ayurveda at Aavya will be:
Thoughtful
Well-guided
Quality-focused
And shaped with the same warmth and practicality that defines Aavya
Not extreme, not exclusive, just done right, done gently, and done in the Aavya way.